With a total of 47,000 professional coaches worldwide, coaching is a growing profession and one that is gaining in importance for people who want to make positive change in their lives. But rather than looking at it purely as a profession, we like to look at coaching as a communication style based on a set of values such as respect, integrity, openness, and compassion. Coaching is a  dynamic process which is one of the reasons why it is so powerful for so many people. Coaching is personal and it creates unique opportunities for change. That is why 99% of all individuals and companies who hired a coach were satisfied with the overall experience and 96% would repeat the process?*

Q: What is coaching?

A: The International Coach Federation defines coaching as “partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential”.

At evoke coaching we like to define coaching as a ‘professional partnership that evokes positive change by focusing on potential‘.
The underlying belief in coaching is that people have all the answers and the potential to achieve amazing things.

Q: What are the roles of coach and client?

A: The role of the coach in this relationship is to be curious, not to be an expert. A coach´s role is to empower people to find their own answers, to encourage them to make important choices and to support them when changes happen.

The clients´ role in coaching is to be open and curious about their own lives, to be willing to learn more about themselves and make choices so change can happen.


Q: What can I expect to learn from coaching?

A: Coaching allows us to really get to know ourselves: our strengths, potential, dreams and motivation. But it also helps us uncover what holds us back. When both coach and coachee are fully committed to the coaching relationship, are open and curious, coaching is a very rewarding and fulfilling experience.


Q: How is coaching different from mentoring, training, consulting and therapy?


Coaching vs Mentoring

Mentoring relationships are typically between a younger professional and an experience professional in the same area of expertise of an organization. A mentor delivers very specific knowledge and gives advice based on previous experience. Mentoring is typically focused on career development within a specific organization and is mainly used in developing key talent. Coaching takes a broader approach and looks at the person in her/his entirety including all areas of life. A coach is not an expert in your profession or your life. On the contrary, coaching tends to be more effective if the coach knows less about the client´s area of interest, because that way the coach is more curious, more present and less influenced by pre-set ideas.

Coaching vs. Training

Training is aimed at building or developing a specific skill or behavior. Trainers deliver pre-set concepts and models and a successful training means that the participant has internalized these concepts and can act on them. Coaching is different in that there is no pre-set direction. The agenda in coaching develops along the way and is purely driven by the coachee. There is no pre-set outcome and the direction can often change during the coaching engagement as discovery leads the coachee into new territories

Coaching vs. Consulting

Consulting aims at giving advice and telling people or organizations what decisions they should take based on leading practices or relevant benchmarks. Consultants provide facts and figures, they develop reports and analysis and often even implement the changes for the client. A coach on the other hand engages in a conversation with the coachee to discover potential and supports the coachee in the change.

Coaching vs. Therapy

Therapy focuses on healing and on resolving difficulties that originate from the past and have a negative impact on the person´s current life. Coaching is focused on the future, on solutions and the way forward. While coaching can be a great addition to a mentoring or training program, coaching can in no way replace the other disciplines. This is especially true for therapy where people are dealing with psychological problems.

Source: ICF Global Coaching Client Study was commissioned by the ICF but conducted independently by PricewaterhouseCoopers.